Digital Farmer Portal and Digital Product Passport Platform

Operational Program: Digital Renewal Operational Program Plus

Call for proposals identifier and name: DIMOP_PLUSZ-1.1.2/B-24 – Dedicated R&D&I and market entry support program for actors in the digital economy – Corporate digital R&D developments

Projekt identifier: DIMOP_PLUSZ-1.1.2/B-24-2025-00071

Amount of support awarded in the contract (HUF): 148,776,805

Websites related to the project:

• Product Broker
• QST Solutions

Presentation of the content of the project:

The objective of the project is to create a multi-component digital platform capable of tracking the origin and product lifecycle of food from farmland to the consumer. The integrated solution, to be launched in the second half of 2027 under the name Digital Product Passport Platform (DPPP), will fundamentally consist of three components.

• Digital Farmer Portal (DFP): By digitalizing the day-to-day work of agricultural producers, the portal supports their operations. In addition to making soil cultivation, sowing and harvesting activities transparent, it also assists with administrative tasks and the digital fulfilment of reporting obligations, while supporting the technical and economic control of agricultural machinery operations. A key objective of the project is also the practical utilization of the large volumes of digital data assets that are already available in certain areas, but which are generally not processed in a uniform, integrated manner. The aim is to progress from TRL 4 to TRL 8. The Seafleet system’s service package supporting vehicle fleet management, which is already highly popular in other fields, will also be integrated into the Farmer Portal and further developed specifically for the agricultural sector. In this sub-area, the target is to reach TRL 9 in an agricultural environment.
• QSTS: This is a tool for food processors, capable of tracking, based on data from the DFP or even other similar systems, how finished products are created from raw materials that already have a significant set of attributes, through what processing steps they are produced, and which components are processed, mixed, sorted, or otherwise transformed to create specific finished products. The objective is full transparency and the highest possible level of food safety control. In relation to this module, the aim is to progress from TRL 7 to TRL 8/9. One promising opportunity among the developments to be carried out within the present project is the creation of local, expert-validated knowledge bases from which specific information can be queried. One such example is the Hungarian Food Codex.
• Product Broker (PB): This component provides finished product manufacturers with a highly automated information publication capability, enabling them to deliver product-specific information about the products they manufacture directly to consumers’ smartphones, without consumers having to download any application or app. The solution, which is also capable of providing information about NÉBIH product recalls, offers automatic text translation for non-Hungarian-speaking consumers. Conscious consumers who register in the system free of charge may optionally provide personal characteristics such as food sensitivities or allergies, based on which they receive an immediate alert or warning if any of these are present in the given food product. The interactive and context-aware solution provides manufacturers with continuous feedback on consumer interest and activity related to their individual products.

All components of the DPPP are designed for cloud-based operation, supported by AI-based sub-solutions, and capable of meeting high-level information and data security requirements. By the end of 2027, the platform will also ensure full NIS2 compliance.